Have you ever heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines like google? You probably wondered just what it would take for you to achieve that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays an important role in making certain your business gets the ideal online search engine ranking, which can cause increased sales for your online company.
Seo is the process of modifying web site content and meta-information to further improve the major search engines ranking in the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), and also the internal (links between pages on the very same site) and external (links between pages on different sites) link structure of a web site.
Impact of High Search Engine Rank on Sales
Internet researching the market estimates that between 70% and 90% of online shoppers use search engine listings to identify a specific goods and services. Let’s examine factors that influence sales to view how seo chesapeake can boost your revenues.
Three metrics are required to forecast online sales: the standard ticket, the conversion rate, and the level of web site traffic:
* The standard ticket is the amount of money spent with a customer over a typical transaction. Computer and electronics stores have high average tickets (hundreds or 1000s of dollars), while bookstores have low average tickets (tens of dollars).
* Internet Site traffic is measured by the amount of site visitors, typically expressed as the amount of page views monthly.
* Conversion rates are the quantity of sales divided by the amount of page views monthly, expressed being a percentage.
Let’s look at one example. The Supreme Taupe Widget (UTW) store comes with an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views a month. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed like a decimal * 5,000 page views monthly). Achieving a very high google search rank will increase the number of page views, and so increase sales. In this example, if traffic doubles to 10,000 page views on a monthly basis, UTW’s monthly sales should (approximately) double as well (to $5,000).
Keep in mind that a high online search engine rank will develop a measurable boost in traffic only if there is significant marketplace interest in taupe widgets plus your internet site appears inside the first thirty search engine results.
However, search engine optimization is just not planning to produce measurable results if you have minimal need for taupe widgets. The #1 spot in search engine result pages will not be particularly impressive only if two people hunt for “taupe widgets” on a monthly basis.
Role of Keywords in Search Engine Marketing
Keywords are words or phrases users provide to browse engines to locate information. Search engines like yahoo examine page content to ascertain whether a particular page is applicable for a particular search word or phrase. Thus, effective keyword selection is among the cornerstones of search engine marketing.
Each keyword is observed as supply (quantity of online search engine result pages) and demand (number of searches). The simplest way to enhance online search engine rank is to select keywords which may have favorable supply-demand characteristics; that may be, ones by using a relatively popular demand and a relatively low supply. It is far more tough to improve the search engine position of the page on the high supply, competitive keyword.
Good keywords should be connected to your product line, along with your collection of business. A #1 rank for “navy widgets” is worthless in the event you sell taupe widgets exclusively. A potential customer will discover your page, quickly find that you don’t sell any navy widgets, and promptly go elsewhere. In place, the conversion rate for irrelevant online search engine hits is very close to zero.
Choosing a pair of target keywords is step one in seo. The next step is applying them within your body, title, headings, and meta-tags of your page.
Are the target keywords from the text in the page. Don’t overdo it, though — the keywords should fit smoothly in the surrounding text. Search engines use several techniques to detect excessive keyword density, or lots of keywords stuffed into very little supporting text, and can reduce the rank accordingly. A page has way too many chespeake once they obstruct the typical flow of the text over a page and look like glaringly out of place
The title tag should contain information that describes the page. If you do not manage a multi-national conglomerate which is already a household name, your company’s name is not really a descriptive title. Most search engine listings use the title tag as the first line of your listing in the major search engines result pages. Attempt to make the title tag say “click me” to some prospective customer. “Superior taupe widgets – 50% off daily” is an excellent page title, while “Ultimate Taupe Widgets, Inc.” is just not.
Incorporate keywords in the headings in the page, and also into emphasized sections (bold or large text). Even though search engines like google are de-emphasizing descriptive meta-tags, include keywords with them nevertheless. The description meta-tag needs to have a precise description of the page, as well as the keywords meta-tag should contain some keywords (separated by commas) that list key concepts mentioned about the page.